私たちが大切にしていること

あなたと創る、モノ語り。
それがカードの鎧商品の全てに込められた想いです。

声が、モノになる。
私たちは、お客様の声からモノづくりを始めます。展示会、SNS、イベント…様々な場所で、あなたの生の声、想い、考えを集めています。
その一つひとつが、私たちのモノづくりの原点。
あなたと、誰よりも近くで、モノづくりを通して共に歩む。
それが私たちの喜びであり、旅の始まりです。あなたの声を聞かせてください。

喜びを、届ける。
企画からアフターケアまで、ブランドスタッフが心を込めて対応します。それは、品質へのこだわりがあるから。
全てのお客様に100%ご満足いただくことは難しいかもしれません。好みや目標は人それぞれ違うから。
それでも、私たちはあなたにとっての最適解を追い求めます。多くのスタッフが関わるのは、ただ一つ。「あなたに喜んでほしい」その一心です。

01｜MISSION

Bringing Joy and Smiles through TCGs.

The moment you turn over a card, the thrill of winning a match, the pride of showing your collection. We keep creating products to make life with TCGs even more enjoyable.

02｜VISION

Connecting players and collectors worldwide as a TCG accessory brand from Japan.

We aim to create products worthy of representing Japan on the global stage. Through the tools that support your passion, we hope to connect smiles around the world.

03 | It Started with: “If It Doesn’t Exist, We’ll Make It.”

We couldn’t find a magnetic card holder that truly satisfied collectors.

So we decided to make one ourselves.
That idea became our first step: a storage solution that both protects and presents your cards beautifully. YOROI began with one simple frustration.

View the YOROI Magnetic Card Holder ≫

04 | Sleeves Born from Player Feedback

The ideal sleeves, created from the voices of players.

In 2023, feedback from players led us to develop highly transparent, high-performance sleeves. Shuffle feel, visibility, fit—we aimed to support every important play at the table.

View Outer Sleeves ≫

05 | Product Philosophy

Solving every problem that stands between you and the cards you love.

Cards warp, cloud, scratch, or become difficult to display. Every product idea starts with problems like these. We listen closely to both collectors and players and create the accessories they genuinely want.
Problem-solving comes first in everything we develop.

06 | Staying Close to Our Users

We want to be the TCG accessory maker closest to you.

Conversations at events, posts on social media, user surveys—we do not turn away from real feedback. We value satisfaction over best-seller status, and trust over efficiency. We want to make products you like even more after you buy them.

07 | Evolving through Co-Creation

“I tried it this way—here’s what would make it even better.”

We bring feedback into improvements and new ideas as quickly as possible. Rather than treating products as permanently finished, we want YOROI to keep evolving together with the people who use it.

08 | A Partner for Every Player

Accessories are tools.

We think of TCG accessories as tools. Just as a baseball player chooses a glove carefully, serious players care about the tools they use. We value the quality and usability you notice only after using a product again and again.

09 | Listening in the Real World

Real connections matter.

We take part in events across Japan, host card-game experiences, and organize community gatherings. TCGs are about connecting people through cards, and we invest in creating more opportunities for those connections to happen. (Since 2024: Tokyo Game Market, Nagoya Rakuichi, Knights community gatherings, and more.)

10 | Support

Supporting independent tournaments and communities.

We want to change the idea that unofficial events cannot receive support. We actively sponsor independent tournaments and local events to help sustain player-led culture. (Since 2024: support for more than 20 organizations.)

11 | A Festival for TCG Accessories

Hosting a festival dedicated to TCG accessories.

Accessory makers, handmade creators, and 3D craftspeople come together at the TCG Supply Marche, an event we organize to put the people who support Japan’s TCG scene behind the scenes in the spotlight. It is a place not only to buy, but also to talk, show, and connect. (Since August 2025; held as a sponsored project commemorating Kasukabe City’s 20th anniversary.)

12 | Growing with Our Local Community

Growing TCG culture together with our community.

We actively organize community gatherings and local sponsorship projects in our hometown of Kasukabe, Saitama. TCGs are a modern form of play culture that connects generations and communities. We are working to create places where people come together through TCGs. (Since June 2025.)

13 | Building for the Long Term

Accessories that are kinder to the planet.

We respect both limited resources and the environment by selecting recycled materials and environmentally considerate packaging where possible. We also use a portion of our sales to participate in tree-planting activities. (Since 2025: participation in Japan’s National Tree-Planting Festival.)

14 | Social Responsibility and the Next Generation

Giving back through donations.

We donate a portion of our sales to organizations including the Japanese Red Cross Society and groups that support children. We want to return some of the joy we receive through hobbies to society, including to children who may become the next generation of players. (Since 2023.)

15 | Never-Ending Improvement

Continuous improvement is how we earn trust.

There is no such thing as “finished.”
Materials, shapes, sizing, distribution—we keep changing and refining.
Together with you, we will continue bringing better TCG accessories to the world.

カードの鎧はあなたの一番近くで共に

好きを、ずっと応援。

私たちのゴールは、販売ではありません。

商品を手に取っていただいた瞬間から、本当の関係が始まります。あなたの「好き」という気持ち、その先の「ポジティブな挑戦」を、私たちはいつもそばで支え、応援し続けるパートナーでありたい。

だから、終わりはありません。SNSや商品を通して、私たちと繋がり続けてください。

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