Protecting Small Lives, Too: YOROI's Cat Day Campaign Supported 137 Orders and a Donation to Animal Fund
Announcement
Protecting What Matters,
from Trading Cards to Small Lives.
137 Orders Supported Our Cat Day Donation
To mark Japan's Cat Day on February 22, 2026, YOROI completed a charity initiative and donated a total of ¥3,017 to the Animal Fund (Dobutsu Kikin), a public interest incorporated foundation.
Sunny Day Market Co., Ltd. develops YOROI trading-card accessories around one core idea: protecting the things people treasure.
For this initiative, we wanted to extend that idea beyond cards to the small lives that share our everyday world. For every order placed on February 22, Japan's Cat Day, we set aside ¥22 to support animal-welfare activities.
A total of 137 orders were placed that day, allowing us to turn the support of our customers into a completed donation.
How the Initiative Worked
For every order placed on February 22, 2026, we set aside ¥22 and donated the accumulated amount to an organization engaged in animal-protection activities.
We selected the Animal Fund (Dobutsu Kikin), which promotes Sakura Neko TNR activities across Japan.
One of our popular Hyper Dry sleeve colors is Sakura Pink. That connection also inspired us to support the organization's work.
Donation Results
| Orders | 137 |
| Donation | ¥3,017 |
| Recipient | Animal Fund (Dobutsu Kikin) |
| Donation Completed | March 5, 2026 |
The calculated amount based on 137 orders was ¥3,014. We adjusted the total slightly and donated ¥3,017.
Support Shared on Social Media
We received many encouraging comments during the campaign, including:
- “I'm glad my purchase can directly support rescued cats.”
- “I want to care for both cards and cats.”
- “I hope initiatives like this continue.”
These reactions also created a new form of communication connecting YOROI with our users.
Looking Ahead
The amount donated may not be large on its own. But behind those 137 orders were 137 individual choices to support something worth protecting. We were grateful to turn that shared feeling into a concrete contribution.
The time people spend enjoying card games and the environment animals need to live safely are both supported by everyday actions. YOROI will continue exploring sustainable ways to contribute together with our community.
About the Animal Fund (Dobutsu Kikin)
Founded in 1988, the organization works toward eliminating the euthanasia of dogs and cats in Japan and promotes Sakura Neko TNR programs, including free spay/neuter initiatives, nationwide.
About Sunny Day Market Co., Ltd.
Sunny Day Market Co., Ltd., based in Kasukabe, Saitama, operates the YOROI trading-card accessory brand. We develop products such as Outer Sleeves and Magnetic Card Holders with a strong focus on quality and usability, incorporating feedback from users into product planning and improvement.
From product planning through after-sales support, our own team remains involved throughout the process. Our goal is to help players and collectors continue enjoying what they love with confidence.
YOROI will continue making products that protect what matters and turning everyday choices into positive action where we can.
